The WhatsApp Business standalone app has officially been launched. The reason for this is to make business communication with customers more streamlined for SMEs (Small and Medium Enterprises) on the popular messaging platform.
The new free app for SMEs is now available to download via Google Play in Indonesia, Italy, Mexico, UK, and the US. The app will be rolled out across the world in the coming weeks, which is when it can be expected in South Africa. It will be only available for Android phones at launch, but the company will eventually have a version for iPhones too.
“The WhatsApp Business app is aimed at making it easier to for small companies to connect with their customers, and more convenient for the 1.3 billion WhatsApp users to chat with businesses that matter to them. The app will also assist customers with useful information such as a business description, email or store addresses and website.”
The app will also save you time with its smart messaging tools – quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.